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When W. R. McNeill Elementary approached us about a rebrand, it was clear they weren’t just looking for a new logo—they wanted a fresh identity that reflected their history, celebrated their community, and inspired future generations. As a cornerstone of the local educational landscape, McNeill needed a look that felt timeless yet modern, approachable yet strong.
We began by diving into the heart of McNeill’s story—the students, teachers, and families who bring the school to life. This rebrand was about honoring their legacy while embracing growth and progress. The result was a vibrant, cohesive identity anchored by a bold new logo that reflects the school’s values of learning, collaboration, and excellence.
From the color palette to typography, every element was chosen to inspire pride and connection. The rebrand extended beyond visuals, providing a rallying point for the school community—a symbol of where they’ve been and where they’re headed.
At Oliver Creative, we believe every brand, including a school, carries a story. For W. R. McNeill Elementary, it’s a story of education, innovation, and unity, and we were honored to help bring it to life.
