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Inked Brands, a visionary company supporting niche, artist-based consumer product brands, seeks to undergo a strategic rebranding initiative to elevate its visual identity, strengthen its market presence, and foster a deeper connection with its diverse target audience and its internal workforce. The primary goal is to shift perceptions, ensuring that the brand is taken seriously within its community and emphasizing its unique position as a best-in-class provider that empowers smaller brands to thrive.
Inked Brands was ready for a transformation. As leaders in the influencer-driven e-commerce space, they knew their brand needed to evolve to reflect their growing ambitions and their role as a trusted partner for creators.
Their goal? To develop a refreshed visual identity and messaging that better communicated their bold, creative spirit while staying grounded in their commitment to collaboration and authenticity. To mark the occasion, Inked also wanted to unveil their rebrand in a way that inspired their team and rallied everyone around their renewed mission.
The challenge was to balance creative reinvention with continuity—ensuring the new brand felt fresh yet familiar to their team and collaborators.
We always start with mood boards.
This rebrand was all about creating a modern, elevated identity that strikes the perfect balance between professionalism and creativity. They are industry leaders in helping niche, artist-driven consumer brands thrive, and we wanted their new look to reflect that, kinda like the cool big sister vibe. The design is bold yet approachable, perfectly in line with Inked’s core values of authenticity, innovation, and community.
We started with a sophisticated logo refresh—clean, simple, and versatile across everything from digital platforms to print materials...made to not draw attention from their brands they represent. The color palette mixed earthy tones with vibrant accents, giving the brand a fresh and balanced feel that’s mature but still full of energy. Pairing classic and modern fonts brought versatility and readability, while still giving the brand a personality that stands out.
We didn’t stop at the visuals, though. The rebrand rolled out in thoughtful phases, building excitement within the team and culminating in an internal launch party. It wasn’t just about showing off the new identity—it was about getting everyone on board and excited for the next chapter. In the end, the rebrand gave Inked Brands a cohesive, flexible system that shows they’re not just good at what they do—they’re the best at it—while staying true to their roots of authenticity and creativity.
To bring this refreshed identity to life, we designed a load of fun swag! We wanted these pieces to be bold in statement but also practical for everyday use.
Thoughtfully curated swag—like keychains and glass tumblers—offered both functionality and style, making them the perfect blend of practicality and brand expression.
A rebrand is more than just a new look—it’s a chance to reinforce values, celebrate progress, and inspire momentum. By combining thoughtful design with meaningful team engagement, we helped Inked Brands not only refresh their image but also deepen their connection to their mission and their people.
